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Case Study

Flexcar | Driving Digital Leadership in Automotive

Operating across Greece, Cyprus, Italy, and Mexico, Flexcar needed a scalable, unified marketing and CRM solution. With WHITEHAT’s end-to-end HubSpot implementation, Flexcar streamlined lead generation, automated customer engagement, and achieved a 20% boost in marketing ROI - solidifying its leadership in the automotive leasing market.

The Challenge

Flexcar disrupted the traditional vehicle leasing model, expanding rapidly across four markets: Greece, Cyprus, Italy, and Mexico. But fragmented systems and inconsistent regional campaigns held back their growth potential.

Key goals included:

  • Disconnected marketing operations across countries
  • High cost per lead and inconsistent conversion rates
  • Manual CRM processes limiting efficiency and response time
  • Lack of real-time data to optimize campaigns

Flexcar’s mission: unify their digital infrastructure and build a performance-first, customer-centric ecosystem

The Solution

WHITEHAT engineered a global rollout of HubSpot CRM and Marketing Hub , aligned with Flexcar’s strategic growth goals:

  • Unified CRM Implementation

    across four countries for real-time customer data access and consistency

  • Automated Workflows

    for lead assignment, nurturing, and conversion tailored to user actions and preferences

  • Funnel-Based Advertising

    with dynamic messaging matched to each buyer stage

  • WhatsApp Integration

    for localized communication in markets like Mexico

  • ERP & Quote Automation

    syncing real-time vehicle availability with custom quotes.

  • Ad Performance Optimization

    using live analytics to maximize return across Google, Facebook, and LinkedIn

  • Dashboards

    or real-time sales and marketing KPIs across markets

The Results

  • +30% more leads

    across all regions through targeted, localized campaigns

  • +40% manual work

    in sales teams via smart automation

  • +25% engagement

    in Mexico through WhatsApp CRM flows

  • +25% conversion rate improvement

    driven by nurturing and timely follow-ups

  • +20% ROI increase

    in marketing efforts through data-driven ad optimization

  • Scalable CRM across 4 countries

    ensuring consistent customer experience globally

With WHITEHAT's CRM and MarTech expertise, Flexcar now operates as a high-performance automotive tech brand - driven by automation, data, and customer-first experiences.

Client Success Stories

Collaborative Execution with Enterprise-Grade Impact
“What makes WHITEHAT exceptional is their ability to combine technical depth with genuine collaboration. They didn’t just implement HubSpot—they understood our business, aligned with our team, and co-created solutions that now power key operations across four countries.”

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ARIS KAMPAKIS

Flexcar

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