Case Study
QUALCO | FinTech
Excellence at Scale
QUALCO, a leading FinTech innovator, partnered with WHITEHAT to drive MarTech transformation in the B2B and BFSI sectors. Through advanced automation, ABM, and dynamic personalization, we empowered QUALCO to boost conversions, engagement, and global lead generation - while ensuring GDPR compliance at scale.
The Challenge
As a prominent player in the BFSI landscape, QUALCO faced a complex challenge: delivering personalized, compliant MarTech at scale - across geographies, regulatory environments, and buyer personas. Their marketing and sales teams needed unified visibility, better alignment, and a scalable infrastructure to support strategic, data-driven growth.
Key goals included:
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Creating a centralized, GDPR-compliant marketing ecosystem
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Personalizing outreach in heavily regulated sectors
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Aligning B2B marketing and sales through ABM
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Accelerating lead generation and campaign ROI
The Solution
As a prominent player in the BFSI landscape, QUALCO faced a complex challenge: delivering personalized, compliant MarTech at scale - across geographies, regulatory environments, and buyer personas. Their marketing and sales teams needed unified visibility, better alignment, and a scalable infrastructure to support strategic, data-driven growth.
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HubSpot Marketing Hub Deployment
A tailored, modular MarTech stack to unify global operations.
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Account-Based Marketing (ABM)
Custom workflows targeting high-value decision-makers across priority accounts.
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Dynamic Content Delivery
Personalized messaging adapted in real-time to regional, regulatory, and audience-specific needs
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Marketing Automation
Lifecycle workflows across lead gen, nurture, and conversion journeys.
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Omnichannel Campaigns
Email, social, and paid media—all synchronized through HubSpot.
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Real-Time Analytics
Continuous optimization via smart dashboards and campaign metrics.
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GDPR Compliance Toolkit
From consent management to contact lifecycle automation, ensuring full data governance.
The Results
The transformation was immediate and measurable:
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+30% lead generation
Precision targeting attracted higher-quality prospects across BFSI markets.
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+40% client engagement
Personalized campaigns saw a spike in opens, clicks, and form submissions.
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+20% conversion uplift
from MQL to SQL via lead scoring and ABM automation.
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GDPR-compliant workflows
elevated trust and enabled smoother sales interactions.
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Thought leadership strengthened
via data-driven content and campaign agility.
QUALCO now operates a fully scaled HubSpot ecosystem - built to deliver performance, comply globally, and drive growth in complex markets.
Client Success Stories
Strategic B2B Marketing at Enterprise Scale
“Working with WHITEHAT helped us transform our marketing model at
QUALCO. By implementing a data-driven ABM strategy inside HubSpot,
we now target key accounts with precision, track lead engagement in
real time, and align sales and marketing like never before. Their
team gave us a MarTech foundation that scales globally and supports
complex B2B buyer journeys.”
ARIADNE VOLAKI
QUALCO
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