Whitehat Logo

Case Study

QUALCO | FinTech Excellence at Scale

QUALCO, a leading FinTech innovator, partnered with WHITEHAT to drive MarTech transformation in the B2B and BFSI sectors. Through advanced automation, ABM, and dynamic personalization, we empowered QUALCO to boost conversions, engagement, and global lead generation - while ensuring GDPR compliance at scale.

The Challenge

As a prominent player in the BFSI landscape, QUALCO faced a complex challenge: delivering personalized, compliant MarTech at scale - across geographies, regulatory environments, and buyer personas. Their marketing and sales teams needed unified visibility, better alignment, and a scalable infrastructure to support strategic, data-driven growth.

Key goals included:

  • Creating a centralized, GDPR-compliant marketing ecosystem
  • Personalizing outreach in heavily regulated sectors
  • Aligning B2B marketing and sales through ABM
  • Accelerating lead generation and campaign ROI

The Solution

As a prominent player in the BFSI landscape, QUALCO faced a complex challenge: delivering personalized, compliant MarTech at scale - across geographies, regulatory environments, and buyer personas. Their marketing and sales teams needed unified visibility, better alignment, and a scalable infrastructure to support strategic, data-driven growth.

  • HubSpot Marketing Hub Deployment

    A tailored, modular MarTech stack to unify global operations.

  • Account-Based Marketing (ABM)

    Custom workflows targeting high-value decision-makers across priority accounts.

  • Dynamic Content Delivery

    Personalized messaging adapted in real-time to regional, regulatory, and audience-specific needs

  • Marketing Automation

    Lifecycle workflows across lead gen, nurture, and conversion journeys.

  • Omnichannel Campaigns

    Email, social, and paid media—all synchronized through HubSpot.

  • Real-Time Analytics

    Continuous optimization via smart dashboards and campaign metrics.

  • GDPR Compliance Toolkit

    From consent management to contact lifecycle automation, ensuring full data governance.

The Results

The transformation was immediate and measurable:

  • +30% lead generation

    Precision targeting attracted higher-quality prospects across BFSI markets.

  • +40% client engagement

    Personalized campaigns saw a spike in opens, clicks, and form submissions.

  • +20% conversion uplift

    from MQL to SQL via lead scoring and ABM automation.

  • GDPR-compliant workflows

    elevated trust and enabled smoother sales interactions.

  • Thought leadership strengthened

    via data-driven content and campaign agility.

QUALCO now operates a fully scaled HubSpot ecosystem - built to deliver performance, comply globally, and drive growth in complex markets.

Client Success Stories

Strategic B2B Marketing at Enterprise Scale
“Working with WHITEHAT helped us transform our marketing model at QUALCO. By implementing a data-driven ABM strategy inside HubSpot, we now target key accounts with precision, track lead engagement in real time, and align sales and marketing like never before. Their team gave us a MarTech foundation that scales globally and supports complex B2B buyer journeys.”

client image

ARIADNE VOLAKI

QUALCO

Ready to Build Your MarTech Strategy Like QUALCO?

Let’s build something your members will never forget.

Talk to an Expert